Samantha Kwek

Senior Manager

Samantha Kwek

Senior Manager

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Articles Worth Sharing

Just like many others, I have never thought of being in the financial services industry. With a blink of the eye, it has been 13years since I have embarked on this enriching journey.

A brief background about myself, I graduated from National University of Singapore with a Bachelor's in applied chemistry, majoring in Food science. Right after graduation, I worked in a similar industry as a food technologist in a local F&B company for a year before I decided to change my career path. There were many reasons for the change but one of the compelling push factor was the lack of career progression. At the same time, I really wanted to get out of my comfort zone (I used to be extremely reserved) to communicate more with people and to expand my network. It is never easy for an introvert to turn into an extrovert, but during the process, I find myself building much strength and resilence.

With every individual and family I met, I realised its not just about becoming a better me. I needed to also ensure that all my friends and clients' commitment to their loved ones are fulfilled. My best friend's demise in my third year of business provided me with this strong conviction that I needed to educate more people about the importance of planning so that families will not be face in a dired financial situation when the breadwinner falls sick or passes on, so that their children will not be deny the chance to go to college, so that they can retire comfortably after working hard for the past decades.

Fast forward to today, I have assisted more than 1000 individuals in their financial planning journey. Besides, I do hold numerous group portfolios, partnering HRs to provide corporate solutions for employees.

I have a team of highly dedicated advisors, of which half of them have achieved the covoted Million Round Dollar Table accolade, representing competency, excellence, dedication and integrity.

If you would like to connect with me for business or would like to find out how this career can make a difference to your life and those around you, drop me a PM! 😄

  • Work
    • Great Eastern Financial Advisers Pte Ltd
  • Credentials

      Certified Financial Planner, AEPP, Bachelor of Science


Articles Worth Sharing

Newsletter Issue 52: Living A Good Life

What does it mean to lead a good life? The meaning of a good life, or life for that matter, is subjective. But there are some evergreen truths and wisdoms that we can all live by that help us gain the most out of life even through obstacles and challenges. In this issue, I have put together for you a series of insights, tips & advice by some of the best thinkers throughout history on how to live out a good life. I hope these resonate with you.

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Newsletter Issue 51: Dignity and Why It Matters

Dignity is the state or quality of being worthy of honour or respect by virtue of being human, and every person has an intrinsic need to feel valued and needed. Yet, in our world, there is often a gap between the ideals and realities of how dignity is accorded to individuals across age, gender, social statuses and financial positions. In this issue, I'd like to bring attention to the topic of dignity, and the ways which we can protect & honour the dignity of others and ourselves.

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Newsletter Issue 50: Empowering Women In Our Midst

Women have long played a huge part in our society and economy. When it comes to uplifting women, the work extends beyond just international women's day or month. In fact, it requires continuous effort from not just leaders, but also every day folks like us to recognise and appreciate the great potential of women in our lives. In this issue, I'd like to share insights on how we can be enablers of women's progress while staying aware of the realities and struggles they may face. I hope this helps us in empowering the women and girls in our midst.

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Newsletter Issue 49: The Gift of Paying It Forward

When was the last time you received kindness from somebody? When was the last time you extended an act of kindness to someone else, and to what end? As it turns out, there can be tremendous merits and outcomes in paying forward a kindness received with a good deed to somebody else, especially when done out of gratitude. The concept of "Paying It Forward" is nothing new, but in our world, I believe we could do with more compassion and selflessness as it brings out the best in us.

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Newsletter Issue 48: Done is Better Than Perfect

As we begin a fresh year, it is a good idea to not just evaluate ourselves based on the previous year on how we have been managing our lives, but also to find out ways to become more productive as we move along. In this issue, I'd like to share with you some powerful ideas on productivity and how we can make the best of our resources, time, energy and capabilities. Let's do this!

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Newsletter Issue 47: Of Languages, Love and Possibilities

In the words of Poet Ali in his TED Talk, "Every language we learn is a portal by which we can access another language"; the more we know, the more we can speak. To round off the year, I'd like us to take a moment to learn new concepts, stories and ways of seeking and connecting, which will empower us to adapt to the needs of others & ourselves in the way we relate, love, heal, and see possibilities. I hope this inspires you.

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Newsletter Issue 46: Guiding Principles and Tips on Taking Charge of Finances in Our Lives

In a year where many of us are affected and perhaps feel powerless over our incomes amidst a pandemic, it is a good time to take stock of our financial health and confront our feelings about them & the way with deal with them. Whether we are young, middle-aged or senior, here are some important principles & practical tips on money management that we can fall back on which can go a long way into helping us optimise our finances and become financially wiser.

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Newsletter Issue 45: On Teaching, Learning & Growth

All of us would have people around us that we learn from in our lives. And people whom we in turn teach and need to be accountable to at some point - as students, working adults or parents. The better we are at relating and leading others into growth, the better we become as individuals. In this issue, I hope we can draw some lessons and wisdom from these materials that can help us cultivate values and cultures that we want in our lives and lift us up.

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Newsletter Issue 44: The Ability to Rethink & Reassess Our Minds

As humans, we often like to think we're right, even when we can be wrong at times. Many of us have the unconscious tendency to seek information that support our existing beliefs & disregard or undermine those that do not match ours. But doing so without awareness or questioning can have adverse effects in the way we think, make decisions & live our lives. Today, I'd like to share with you some potential consequences of confirmation bias & what we can do about them.

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Newsletter Issue 43 : Staying Grounded in Things that Serve Us

The world as we know it has changed for good on pretty much every level - from our lifestyles, to habits, to incomes and economy. As we navigate our way and find our place in trying times, it is important to stay grounded and keep the faith as we focus on seeing and creating opportunities, solutions & meaning. While there are no quick fixes in times like these, there's still a space for us to find ways to improve and cope better in our lives. I'd like to share them with you in this issue. Let's keep our heads up in choosing to persist in hope & good thoughts, and I believe we will emerge stronger than before.

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Newsletter Issue 42 : Moms Never Retire?

As they dedicate their love and lives to their households and make constant sacrifices for their family’s & children’s well-being, mothers never retire. For all these, moms deserve more thoughts besides during Mother’s Day. But should mothers also think about planning their own retirement — financially speaking? In this issue, as we give tributes to all mothers, we would also like to give thoughts to a mother’s financial freedom. Mothers deserve a worry-free retirement as well.

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Newsletter Issue 41: This is the 8th Wonder of the world - Einstein

Albert Einstein said, "Compound interest is the eighth wonder of the world. He who understands it earns it. He who doesn't, pays it."

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Newsletter Issue 40 : Mastering the Skill of Learning New Skills Fast

Today's phone in our pocket has 100,000 times the power of the computer that landed man on the moon 50 years ago. Our world is evolving at breakneck speed today. The World Economic Forum projected that more new jobs will be created compared to the ones lost. Uncertainty remains about what these new jobs would be. But the time to change our approach to learning new skills has come. The time is now. The 4th Industrial Revolution has begun.

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Newsletter Issue 39 : What is hurting Employees and Employers

There are many new things to deal with at this time while we are being isolated from life-as-usual. A new lifestyle, a new future and something that can be quite subtle - a new kind of burnout. It should do us well to be aware about this so we can learn to disengage when we need to. I wish you and your loved ones good health and may you continue to stay safe!

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Newsletter Issue 38 : Holding Space in Difficult Times

Amidst a pandemic, the profound impact & discomfort of loss or the prospect of loss is felt almost universally. We may find ourselves and even those we care about feeling anxious & restless, which makes it challenging as we find ways to adjust not just physically, but also mentally & emotionally. At this time, emotional support for one another becomes ever more essential. Here, I'd love to share with you insights that can help us have a deeper understanding on the complex emotions that we may be dealing with, & the ways in which we can provide meaningful social support in our daily interactions through being present & holding space for others.

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Newsletter Issue 37 : Covid19 - No turning back from a new future and reality

What the eyes cannot see is bringing countries to their knees as we write. The full impact of Covid19 is still unknown. It has ushered in a new reality for the World. Our lives will never be the same again. And Covid19 won't be the last. While we #fightasone, let's see how we can prepare ourselves and our children for this new future - together. Here are some good reads that I believe can help us rethink this new future and its possibilities. If you find these resources useful, please forward them to those you care about, especially at a time such as this. Cheers!

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Newsletter Issue 36 : Make these 6 decisions

Here's wishing you and yours a very fruitful 2020, and the best is yet to come! Another year, and what better way to start it with a collection of thoughts that might turn out to touch your life for the better? I hope you could find something useful and share along with those you care about too. Cheers for a blessed 2020!

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Newsletter Issue 35 : When the going gets Rough

When the going gets rough, it can at times be easy to lose sight of what we set out to attain in our lives, be it in our personal endeavours, work or finances. The process of going & pushing through such situations may not be most comfortable, but persevering and talking about how to handle them is necessary. These are perspectives I found useful and inspiring. I hope this gives you hope.

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Newsletter Issue 34 : Trust, Relationships and Emotional Security

In many ways, relationships are key to our well-being, as trusting, fulfilling relationships lay the foundation for our emotional health and security. But to work through relationships and trust matters aren't always linear or clean - they can be messy and raw. Here are some articles that I found incredibly valuable that enrich us in our personal and professional lives.

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Newsletter Issue 33 : These are simply worth sharing with you

Change is hard. To force change is harder. They usually don't last. Perspectives however, are easier to accept. They change our minds and maybe that's what we need more than change itself. I hope you enjoy these articles.

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Newsletter Issue 31 : The Power of Tiny Gains

These are some rather transformative articles that could help you and those you care about. So please be free to share them. I hope you find them beneficial. If you like them, do drop me a note and I'll be very glad to know I've added value and touched someone.

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Newsletter Issue 30 : How the World forgot to sleep

The lack of sleep being linked to chronic illnesses like diabetes and heart disease isn't a happy story. Certainly not for those of us who are more conscious about building happiness in life. Please share this newsletter issue with those you care about. We can impact lives together!

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Newsletter Issue 29 : Don't leave life without it

The Bucket List - chances are that you may not have made one. It is an interesting journey that we can take together. It's also a lot easier taking a peep at some of the most inspiring bucket lists that we have put together to share with you. Let's start one and live it out!

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Newsletter Issue 28 : 8 Ridiculously Good Recipes That Only Take 15 Minutes

Since our taste buds are not working like black and white TVs. We know it's meant for some tasty good food. Yummy! Let's stay healthy, and also up our knowledge about making some nice interesting food. Here are some really good resources curated for you.

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Newsletter Issue 27 : Life's most Powerful Lessons

There's a man in Singapore, that every time he concludes a business deal, he would go buy a plant and plant it somewhere. It's a simple way of giving back. He was also able to disengage and be with himself while doing something meaningful, albeit how simple it was. In this issue are some more examples of such life's lesson that we can benefit from. All we need, is to just take some time, slow down and breathe in the fresh air.

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Newsletter Issue 26 : 3 Financial Wisdom from a woman with 3B Net Worth

There are just too many things that we know to be good for us, but have not yet become a part of us. Applying wise financial habits may be one of them. Here are some to learn about by seeing them from the eyes of a very successful woman - Oprah Winfrey. Change requires conscious efforts. I hope some of these thoughts will begin to be a blessing in your life. Cheers.

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Newsletter Issue 25 : Come 15th May, Singaporeans have One more thing to be proud of

In case you missed the news, besides the big 3 - US, Russia & China, tiny Singapore would be the next to send a human into Space using a helium Stratospheric balloon capable of lifting an SUV. This is a 5 years arduous journey filled with many inspiring stories. A Visionary who saw the possibilities, followed by 150 applicants to be Singapore's first Astronaut, and finally an extraordinary individual to make the trip, laying his life on the line. Yet his project isn't about Space. It's about creating a better mental model for Singaporeans - that with the heart, mind and grit, we can do great things. Enjoy this historic moment.

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Newsletter Issue 24: The Interesting secret

Or rather, this issue is about learning the secrets of being interesting. Even calling it a secret is a little too much. In today's world of overwhelming information overload, it's about paying attention to certain things that some people do to make themselves more interesting than others. We can all do better in life with a little dose of this knowledge. So let's dig in!

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Newsletter Issue 23: The way we Think

In this issue, I'd like to do something different. All of the highlights are very interesting videos from TED talks about the way we think. The videos are between 15 to 30 minutes, but they are well worth your time I promise. Hope these resources will help create marginal changes in your life every so often. Let's be enlightened together!

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Newsletter Issue 22: Why Happiness is linked to Deep Talk

Research seems to point to the fact that those who engages in deeper conversations with others are happier people. This is what I call a happy finding. It levels with what makes us human. We speak, we listen, we feel, we learn, we take and we give. And deeper conversations allow us to lift each other up.

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Newsletter Issue 21: Half of the jobs in 2020 are not yet known

In the last issue, we discussed how robots will change our lives in the future. It has become increasingly important for us to keep our minds on the ball, stay sharp and stay progressive. If half the jobs in 2020 are yet to be known to us, how can we prepare ourselves and our children today? To face a fast changing future, we need to first understand it. We need to try and take a peek into this future and start to embrace change.

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Newsletter Issue 20: Your Life is About to Change

We have come to a very unique juncture in time, where we are transitioning into the 4th industrial revolution. This is a time where technology as we know it will start to escalate in its rate of change. Our lives and jobs will surely be impacted. But how? It is time to consider this and take stock of where we might stand now and three to five years later.

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Newsletter Issue 19: The Indispensable Power of Story

From a parent to a child, between friends and professionally in the workplace - there's something special about the role of story telling. And we've a lot to learn from the world's great story tellers. Some of the best are comedians, public speakers and politicians. But there's more. I hope the following articles will help you get started in this interesting journey of learning and exploration.

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Newsletter Issue 18: Retirement dream vs reality

It's been a while since the subject of Retirement was discussed. In this issue's video, it's quite interesting to see how children have different ideas about Retirement. I'm sure all of us have our ideas as well. Yet life can mercilessly erode these dreams. But not if we are really serious about them. So how serious is your retirement dream?

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Newsletter Issue 17: Some things don't change

The future seems to come at us at a faster pace than before. It brings along with it many questions. Will automation take over our jobs? What new jobs will be created? And which existing ones will be obsolete? How can we survive? Yet some things don't change. Understanding the things that will change and those that won't can help us carve out a better future.

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Newsletter Issue 16: 2 Tips from a 116 year old

Most of us find it hard to change even when we know we need to. If only it's as easy as a walk in the park. But once in a while, a certain change of perspective is all it takes. Hopefully, today can be one of those time for you. We can gain some insights and wisdom from these articles that are worth sharing.

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Newsletter Issue 15: The thing about Time management

Do we need to get better at time management? Or do we need to instead think about Time itself? More specifically, what it means to us - with the very limited time that we have. The answer would be different for each of us. But I'm rather certain that taking time to ponder about Time itself can be a fruitful thing to do.

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Newsletter Issue 14: What you need to beat Diabetes

The World Health Organization's latest report says diabetes has quadrupled in the past 34 years. It's certainly something that we should care about. Not just for us, but also our loved ones. Here's a starter to help us understand and prevent this disease better.

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Newsletter Issue 13: Hipster Hawker Stalls - Yummy!

Health is important, so is a good life and great food! One of the great thing about being in Singapore is that there's always new food places to explore. In this issue, I'd like to bring you to a couple really good yummy places - wrapped up with a hilarious video you don't wanna miss.

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Newsletter Issue 12: Oh how beautiful, beautiful, beautiful!

Singapore is growing as a cultural center. But why is Art important? And how can Art, in its many forms make our lives better? Deep within all of us, there's a need for expression and appreciation. There's certainly more for us to explore and learn about Art. Do not miss the video below. Oh how beautiful this is ~ a celebration of art and life!

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Newsletter Issue 11: Secrets of the Heart - Uncovered

It is always quite refreshing to discover new things about our health. In this case, Vitamin C is one of those surprises. Do watch the video below till the end ~ it could be a life saver. But please seek your doctor's opinion as well.

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Newsletter Issue 10: The result of reading

The more we read, the more we can share. And sharing is caring. Here are a few interesting articles I'd like to share with you in this issue of my newsletter. Remember to pass it along to those whom you care about too.

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Newsletter Issue 9: This isn't the bucket list

It isn't the bucket either. One good news is that more people are now surviving cancer. The other good news is that life expectancy has increased from 75 to more than age 80. But hold that thought for a moment - it's only good news if one is financially prepared to survive such a critical challenge.

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Newsletter Issue 8: Creativity

We may have thought that creativity is a realm belonging to a selected few. But is it? In this issue, we explore together some interesting stories that may strike a chord of inspiration for you. You can be creative too.

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Wall of Trust

Testimonials & Referral Notes

My reliable Life Planner

Samantha took over my policies after my previous GE agent left.

I'm very grateful as she has assisted me a lot over the last 10 years.

Samantha did a review with me and helped me to summarise all my policies (including non GE policies) over a few sessions. She patiently explained to me my policies to ensure that I know what I had and what I was lacking. She studied my overall financial status and make sure that I have a comprehensive coverage which was within my affordability. I feel extremely comfortable with her planning as she is someone who always listen to my needs and never pushes any products to me.
Over the past decade, she has been following up with me regularly.

In 2017 and 2019 I was involved in two pretty bad accidents. Samantha assisted me fully with my claims and even till to date. I'm very grateful that she had proposed the disability income plan a few years back which provided me with a monthly payout during the period when I was not able to work. It has indeed helped me ease my financial situation so that I can concentrate on recovery.

Samantha is one of the most reliable "Life" Planners I have met. I would strongly recommend her to all my friends and anyone out there.

Derrick Ang

My Business Associate

I had known Samantha for more than 10 yrs already since she joined my agency in 2007. My first impression of her is that she is a very thoughtful and caring young lady. And this trait of hers has brought her far in the business as she is also very hardworking and mentally strong. Although she may not look like that but she is in fact very resilient and her perseverance is high. After many years of hard work, she first achieved her MDRT award 6 years ago and since then she has consistently achieved it. She often goes the extra mile for her clients and if you have the opportunity for her to serve you, you are blessed. I am confident that she will look after you and your family financial needs and will always think in your best interests. I am blessed to have her in my team as we share the same values in our business and I know she will always have my back.

Ivan Chee
Senior Director

My friend & my business partner

I got to know Samantha since we are Secondary 2 buddies. After a decade long career in corporate real estate, i decided to join her team to have more control of my career through this meaningful career which rewards me as i help others in their lifelong financial planning. Samantha is super patient in her guidance to me, she never forgets to follow up whenever i check in with her for advice. She is also skilled in technical expertise and mentor us to how to strategically plan for clients in their interest for different milestones in life. She is a caring mentor, and we are constantly inspired by her achievements on how she can balance being such a great producer while being mummy to two young kids!

Jane Tan
Senior Financial Consultant

My reliable agent

Samantha has been immensely solid to depend on. My family has been through several hospitalisations and she’s always there to support us.

I also have a tremendously bad memory and understanding of policies, but I know she’s always reliable and patient enough to explain everything.

She also explains policies clearly and never pushes products to me that she feel I won’t benefit from.

What more can a happy client ask for?

Dr Kao Junyang

My life planner and my family friend

I had known Samantha since 2007. She is the best among all my life planners. She had vast knowledge, patient, helpful and a good listener! Through these years, she had always provided immediate help and advice to me and my whole family. We trusted her and we are thankful to have her in our life to manage our life policies. She is a true friend to us more than an Insurance agent. Thank you for everything!

With lots of heartfelt thanks to Samantha!

From the Lee and Yau's Families

My mentor

I am honoured and privilege to have Samantha as my manager. I say this from the bottom of my heart.

I met Samantha 5 years ago when I was still a student in ITE and was having my internship with the agency. Back then, she was my in-charged manager and I was helping her with some admin duties. My internship was a pleasant one with her as she taught me a lot of skills set which is useful for my future endeavours and I also slowly gain the exposure and knowledge into what a financial advisor does which is quite different from what I thought.

I admit that I do have a skeptical mindset towards financial advisor before I started my internship, however she totally changes my perspectives and mindset. While working with her during the internship period, I see her dedication and passion towards her job which makes me realise how she really makes a difference in many lives emotionally and financially. I was very inspired by her and at that point in time it occurs in my mind that I wanted to be just like her.

Apart from being my manager, she is also like a friend to me. She would offered a listening ear and also share her life experiences and advice with me and she never failed to answer any of my questions or doubts be it personal or at work.

After my internship ended and year after year, she would continuously sought updates with me on how I’ve been doing and also sending me encouragement messages upon hearing my tough struggles during my diploma studies period.

I was really touched by her genuine gestures and I told myself that if I ever need a financial advisor it would definitely be her. Therefore, I personally contacted her last year after I graduated from my diploma to have a financial planning session with her but she ended up giving me an opportunity to join her team.
I thought to myself that what a privilege it’d be if I could be mentored by her as back then she was already my inspirational figure. I accepted and joined her team. Today, it has been 1 year under her wing.

She is willing to spare her time to give me personal coaching to nurture me and imparting me with all the right values and patiently guide me through all the advisory skills needed in order for me to serve my clients well.

As a new financial advisor myself, I have numerous down moments but Samantha will always be there to encourage me and also showered me with her kindness. Her belief in me has been unwavering since the start I joined her team.

Being under your wing has been a blessing to my life. Thank you so much for everything, Samantha!

Sharon Siah
Financial Consultant

Meet someone interesting

I was referred to Samantha via a friend who had good reviews of her providing sound advice on insurance policy. Took my 1st step to listen on her advice and never regretted engaging her. she has been serving me and my family for over 10 years. I would recommend her if you are interested to get insurance coverage for yourself or your family. She is not pushy, willing to listen to our requirements and advice the best policy suited for me. She was also very responsive by sharing with me the procedure for claims and made it effortlessly for me to recover my medical bills.

Public Servant

Meet someone interesting

Hi Everyone ,
以前别人跟我谈保险,我觉得没必要,对我来说一点概念也没有。一次老公因为胃子不舒服要做胃镜,我才开始想要买保险的兴趣,尤其有了孩子后更加坚定的想要为了孩子买一份保障。一次偶然的机会和我的房屋经纪张大哥聊天,张大哥很热情的介绍他的保险经纪Samantha Kwek给我认识,说是一个非常有经验而且非常负责的经纪,他在她这买保险很多年了,抱着试试的态度,我联系了Samantha Kwek,他立马安排时间我们见面,顺便给我讲解保险是怎么样的,要怎么样买,解释的非常详细。我记得当时她还是挺着大肚子来,也许都是当妈妈的人,我对她更加的信任,我觉得她知道身为妈妈的我,需要什么,才能给孩子给家人带来更多的保障。这么多年了,我真的没有失望,虽然没有联系,但是每年过年都会收到节日的卡片和日历。这么多年只要有点事,只要联系,都是第一时间回复。给我感觉很安心,很有安全感!现在我们一家四口的保险还有我妈妈的保险,我都买了。我也会介绍给我身边的朋友,这么好的经纪值得大家认识!

Liu Xiaoli